DINGDING / BILLBOARD #3

Commissioned by the Apeldoorn Centre for the Arts; originally designed for the curved facade
of the Art Centre 22.11.06 - 19.12.06. (scroll down to see last photo)
Curator of the series is Jasper van der Graaf.


This photo is taken from new location along the Europaweg, a motorway approaching Apeldoorn,
where the Billboard series are remounted on separate frames. Other billboards were designed by
Guido Winkler, Mischa Rakier, Martijn Sandberg, Arnoud Dijkstra, Maaike Folmer and Ayuk Kuperus.

Above: DINGDING at second location - Europaweg, Apeldoorn 23.06.07 - 30.09.07

 




Above:: detail of DINGDING. Click on image to see the whole billboard design
PVC canvas, stretched on frame, 400 x 400 cm

DINGDING

As one of four artists invited to participate in the BILLBOARD series; DINGDING was originally designed for an architecturally spectacular, inwardly curved facade of the temporary Apeldoorn Art Centre. The four banners were hung one after the other for each a period of one month in late 2006. In the summer of 2007, all were remounted as billboards and placed for four months along the Europaweg, a highway leading to Apeldoorn.

DINGDING consisted of 1292 Wingdings and Webding icons arranged on a 4 x 4 m grid of 36 x 36 squares. Kris Holmes and Charles Bigelow had designed ‘the Wingdings fonts’, a set of pictograms in 1990 and 1991. In 1992, they were renamed, reorganized and re-released as Microsoft Wingdings ™. The fonts provide a set of icons representing the common components of personal computer systems and elements of graphical user interfaces.

From their set of pictograms I selected two groups. The first group were signs that acted as pointers; the second consisted of signs that secure a position. The ‘pointer’ group in black formed the nine-letter word ‘APPELEPAP’, meaning nonsense or gibberish in Dutch. The remaining spaces were filled with the second group in red with icons signifying rest and stillness.
The work emphasizes how bombarded we are with mass amounts of information and images on a daily basis: out on the streets our field of vision is full of billboards, advertisements and traffic signs. We’ve learned to distinguish information as useful or not in a split second by recognizing and categorizing what we see and hear. Repetition of similar images and the use of clichés form our present day perception. How reliable is our ability to distinguish clichés from authenticity?

A limited edition of this design is available: click here.